Shah Rukh Khan’s Son Aryan Khan Ventured Into A New Luxury Lifestyle Brand

Aryan Khan entered a new luxury lifestyle brand D’Yavol with the collaboration of close companions – Aryan Khan, Leti Blagoeva, and Bunty Singh. Take a look at Dad Shahrukh who is also featured in the teaser.

 Aryan Khan

Aryan Khan, the elder son of Shah Rukh Khan, recently gave fans a sneak peek of his new clothing brand named D’Yavol. Marketed as a ‘luxury streetwear’ label, Aryan shared a teaser video on Monday featuring his father. In the clip, Shah Rukh is seen erasing the word ‘timeless’ from a blackboard before picking up a paintbrush that he had dropped on the floor. The video then fades to black, followed by the introduction of the brand. Finally, a glimpse of Shah Rukh’s face appears.

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With an announcement video on social media. Aryan teased fans and wrote, “ABCDEFGHIJKLMNOPQRSTUVW_YZ X will be here in 24 hours…Follow @dyavol.x for exclusive content,” hinting at the full video release. Prior to this, he launched his spirit brand in India and collaborated with the world’s largest brewing company, working with the same partners Leti Blagoeva and Bunty Singh.

Take a look at the post below:

Talking about the brand Aryan shared with India Today that the brand will initially feature limited edition capsule collections, on their web store starting in March. He also mentioned the possibility of expanding into other areas in the future. Aryan expressed his excitement on social media, writing, “It’s been nearly 5 years since the conception of this lifestyle luxury collective. D’Yavol is finally here.n Let us tell you that besides venturing into business, he will also make his debut as a writer and director in an upcoming film, backed by his parents’ production house, Red Chillies Entertainment. Meanwhile, his sister Suhana Khan is set to make her Bollywood debut in Zoya Akhtar’s The Archies this year. Aryan has a younger brother named AbRam, who is currently attending school.

Arpita Mackelvy
Arpita Mackelvy
Arpita is In-house content creator at NON. She is in writing for the last 6 years and contribute to some of biggest publishers in the industry.

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